Do Taobao business now, OKTencent open base class the road to entrepreneurship

Mr. Sun Zhenyao served for HP 25 years, served as vice president of global Hewlett-Packard Co, President of greater china. Then served as chairman, chairman Ali, hiSoft group by education, such as the role of the current ATA company founder, CEO. In the Tencent open business class scene, Sun Zhenyao combines years of enterprise management experience and personal entrepreneurship experience, to bring the participants "entrepreneurial way" keynote speech.

, what about the remaining 5% starting with Taobao?

understanding and building entrepreneurial stage corporate culture

May 10th, the theme of "the new platform, the future of the Tencent entrepreneurial base open class at the ninth session of Chinese Internet entrepreneurs conference held in the same period, thousands from across the country to listen to the webmaster and Internet entrepreneur, lecturer lineup unprecedented: ATA CEO sun genyield, YeePay CEO Tang Bin and Stanford University School of business director of China Frank Hawke Han Cheng three guests went to the scene, for entrepreneurs to share business experience. Among them, Mr. Sun Zhenyao in the case of vocal cord inflammation, still for everyone to finish this speech.

because people often ask this question, so just write an article to illustrate my point of view.

for a start-up initial stage, demand, attitude, team and the implementation of the four part is the key success factors can not be obtained, and the value of the common ideal adhere to the view is the key condition for an excellent entrepreneurial team is indispensable. The main challenge of the development phase is to operate and expand; and if you want to remain green, there are no short boards in three areas: talent, culture, and management.

talks about corporate culture, Sun Zhenyao says that corporate culture is the way of thinking and behavior within the enterprise and the shared ideology of the members within the enterprise". It guides or influences entrepreneurial teams

on the whole, I think: Taobao business for 95% of the people can not succeed. Because he has several natural barriers:

2, shop decoration and description of baby writing. This is a fine job, also need a certain skill, Taobao is not put on the product photos can on sale, because the product homogeneity serious, you must introduce their products like a good salesman. Writing a copy requires skill. I have written copies of N products, and I still don’t have the secrets. Of course, the basic writing is not so difficult. And PS, you have to spend some time learning the basics. This step is difficult: you need to spend 1 months, endurance, and these 1 months without return, the future has no future, I do not know it may be wrong product selection, and later efforts are wasted. So many people quit in the middle of their work.

3, the introduction of traffic. I remember a lot of people including a lot of people who are doing well with Taobao, and they didn’t know how to do all kinds of drainage at Taobao in the early days. It was entirely done by coolies. The introduction of Taobao traffic has a variety of techniques, requiring little learning. Finished learning, but also for their own products to choose the appropriate flow channels. The main difficulty of drainage is learning. The second is to spend money. Many people do not have any experience with Taobao in the early days, so they need to spend some money to waste their experience.

1, you must have a relatively unique source of goods. Although the purchase has never been a problem, but a good source of goods is the need for insight. People who have never done business have a good idea of what the supply of goods is good for. I met a lot of people, want to open Taobao shop, and then casually made a product, placed in Taobao store, think so can sell. Up to now, I still have a prepaid card to sell at Taobao’s.. Even this step judgment are not, how could it happen? If you want to know what kind of products? That can look at the Taobao special offer every day, there are a lot of new out of the well of the store, see what they sell? Not that you learn them, and is a reference to them;


; editor recommendation: A5 webmaster network, second Taobao / Tmall operation training

as a former executives, Sun Zhenyao retired from HP did not stop his occupation footsteps, having successfully led hiSoft group listed on the Nasdaq, he chose "no answers to the questions", created by education, science and technology. In the process of transformation, Sun Zhenyao has a real experience and a new understanding of entrepreneurship, and knows the dilemma of entrepreneurs in the face of product development, business development, team building and so on. The biggest problem with entrepreneurship is choice, says Sun Zhenyao. "You need to have the courage to make a decision that you don’t know about the future.".

4, capital investment. It’s impossible to do Taobao without paying anything. Even if you do distribution, deposit, through train, brush sales, these are the first to spend money, when not yet paid, so much money invested, the risk is still there.



more than the problem, beat 95% of Taobao entrepreneurs.

looking at the path of entrepreneurship from the enterprise life cycle


Sun Zhenyao came to the mainland, a book entitled "enterprise life cycle" the book had a great influence on his management philosophy, until today, he still thinks Adizes Issac · Ichak Adizes of the enterprise life cycle theory can provide a good reference and way for entrepreneurs. The three main stages of enterprise development are survival, development and evergreen. They also have different challenges for each stage.

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