if the new products constantly, even a week on a new. Then, the store will naturally need to adjust the display once a week. However, now most of the shops can not achieve a week on a new business, from the perspective of the current market, the three week of a new is a normal countless shops. Then, three weeks of a new shop should be adjusted once long display?
2002 years ago, the domestic brands have rarely, Chen Lieshi brand is one of the few, and I was in such a brand merchandising. The brand in the country are the form of large agents, large agents have their own display. The headquarters will be in large quantities of goods several times sent to all agents there, agents and their sales management personnel according to the actual situation in each store to allot goods, once a week. The results presented in the new shop, is a weekly and weekly display a display.
before and after 2007, many domestic brands have begun merchandising and other related jobs, before the many brand merchandising scattered into various brands, these brands will continue to adjust the frequency of the original, a weekly display.
but many brands and goods on the frequency as the brand as a week of a new, most brands is three weeks on a new, so no time on the new goods, there is not what the adjustable display.
for those three weeks on a new store, display how long a time?
each product life cycle in about 10 weeks, on display in the store in different places, by the probability of customers to see is not the same, then display certain is the need to mobilize, about how long a time display, my experience is as follows:
1, every time the goods must be in. Including the integration of goods, regional planning, side hanging display, window and model display, jewelry and stacked display, etc..
2, not on the two Monday in new. Content and available, because sales after two weeks, the original selling goods bar, there may be a lot of money to sell off the code, there are also some series even if put in a good position also not how sales, but a kind of model for a long time not fresh, must be done in. After all, the product life cycle is only 10 weeks, be sure to leave a good position to sell goods.
3, not on the new goods, every Monday in. Minor items include side mounted display and model design. After a weekend, store model dress and point hanging out kind of products are will change, will sell some broken code, some don’t sell, so these products will need to be replaced, so more minor is the replacement of part of the point of hanging and store sample model.